Autofiti Marketplace (autofiti.co.ke) uses cookies and similar technologies to enhance your experience while buying or selling cars, vehicle parts, or automotive services. This Cookie Policy explains how we use cookies, what types we employ, and how you can manage them, in compliance with the Data Protection Act 2019 of Kenya. By using the Platform, you consent to our cookie practices as outlined below.
What Are Cookies?
Cookies are small text files stored on your device (e.g., computer, phone) when you visit the Platform. They help us remember your preferences, track usage, and deliver personalized services, such as tailored listings, Business Profiles, or banner ads.
Cookies are small text files stored on your device (e.g., computer, phone) when you visit the Platform. They help us remember your preferences, track usage, and deliver personalized services, such as tailored listings, Business Profiles, or banner ads.
Types of Cookies We Use
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Essential Cookies: Necessary for core Platform functions, such as user login, payment processing for User Group plans, premium features, or Sell on Behalf services, and managing listing creation. These cannot be disabled.
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Functional Cookies: Save your preferences, such as language settings or Business Profile customizations (e.g., logo display for Pro/Elite users), to improve your experience.
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Analytics Cookies: Collect data on how you interact with the Platform, such as page views, listing clicks, or Business Profile visits, to generate analytics (e.g., views, demographics) for Pro and Elite users.
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Business Profile Cookies: Track interactions with Business Profiles (e.g., contact clicks, social link visits) to provide performance insights, especially for Enhanced (Pro) and Premium (Elite) profiles.
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Advertising Cookies: Optimize banner ads (charged per click or view) and third-party ads (e.g., Google AdSense) by tracking user interests and ad performance to deliver relevant promotions.
How We Use Cookies
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Operate the Platform: Essential cookies enable secure logins, payment transactions, and listing management.
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Personalize Your Experience: Functional cookies remember your settings for a seamless experience across User Group plans, listings, and profiles.
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Analyze Performance: Analytics cookies help us improve the Platform by tracking usage patterns, such as listing views or ad clicks, and provide insights for users with Pro or Elite plans.
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Deliver Targeted Ads: Advertising cookies ensure banner ads and third-party ads are relevant, enhancing visibility for your listings or Business Profiles.
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Support Sell on Behalf: Cookies track listing performance and buyer interactions to optimize sales managed by Autofiti.
Third-Party Cookies
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Third-party services, such as Google Analytics for usage tracking and Google AdSense for advertisements, set their own cookies. These are subject to the respective providers’ privacy policies, which we do not control.
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Data collected by third-party cookies may include anonymized information like IP addresses, browser types, or browsing behavior to improve analytics and ad targeting.
How to Manage Cookies
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Browser Settings: Adjust your browser settings to block, delete, or limit cookies. Note that disabling essential cookies may prevent core Platform functions, such as logging in or processing payments.
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Cookie Consent Popup: Upon visiting the Platform, use our cookie consent tool to accept or customize non-essential cookies (functional, analytics, advertising). You can update preferences at any time via your account settings.
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Third-Party Opt-Outs: Opt out of specific third-party cookies (e.g., Google Analytics) through their provided tools or browser add-ons, such as the Google Analytics Opt-Out Browser Add-On.
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Instructions for managing cookies are available in your browser’s help section (e.g., Chrome, Firefox, Safari).
Data Protection
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Cookie data is processed securely in compliance with the Data Protection Act 2019. Personal information collected via cookies (e.g., IP address, user ID) is used only for the purposes outlined above and protected with encryption and access controls.
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For details on how we handle your data, including your rights to access or delete it, see our Privacy Policy.
Retention of Cookie Data
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Essential cookies expire when your session ends (e.g., when you log out or close the browser).
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Functional, analytics, and advertising cookies may persist for up to 24 months, depending on their purpose, unless deleted by you or updated by us.
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We retain anonymized analytics data for longer periods to improve Platform performance.
Cookies and Business Profiles
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Business Profile cookies track interactions (e.g., clicks on logos or social links) to provide performance metrics, especially for Pro and Elite users with Enhanced or Premium profiles.
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These cookies help optimize your profile’s visibility and buyer engagement without sharing personal information publicly.
Cookies and Banner Ads
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Advertising cookies track banner ad performance (e.g., clicks, views) to ensure accurate campaign reporting and relevant ad delivery.
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Users running banner ads (available to all plans) benefit from these cookies to monitor campaign effectiveness via the dashboard.
Changes to This Policy
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Autofiti may update this Cookie Policy to reflect changes in our services, technologies, or legal requirements.
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Updates will be posted on the Platform and effective upon posting.
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Continued use of the Platform constitutes acceptance of the updated policy.
Contact Us
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For questions about cookies or to exercise your data rights, contact:
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Email: [email protected]
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