Privacy Policy

Autofiti Marketplace (autofiti.co.ke) is committed to protecting your privacy while you buy or sell cars, vehicle parts, or automotive services on our Platform. This Privacy Policy explains how we collect, use, share, and safeguard your personal information, in compliance with the Data Protection Act 2019 of Kenya. By using the Platform, you consent to the practices described below.

Information We Collect
We collect information to provide and improve our services, including User Group plans (Free, Starter, Pro, Elite), premium features, Business Profiles, banner ads, and Sell on Behalf. The types of information include:

Personal Information: Name, email address, phone number, and physical address provided during account registration, listing creation, Business Profile setup, or inquiries.
Payment Information: Details required for secure transactions, such as for User Group plans, premium features, banner ads, or Sell on Behalf services, processed through trusted payment providers.
Business Profile Data: Brand details, logos, descriptions, social media links, and other content submitted for Basic (Free/Starter), Enhanced (Pro), or Premium (Elite) Business Profiles.
Listing and Ad Data: Item details (e.g., car make, model, photos), performance metrics (e.g., views, clicks), and interactions for listings and banner ads (charged per click or view).
Usage Data: Information about your interactions with the Platform, such as IP address, browser type, device details, pages visited, and search queries, collected via cookies or similar technologies.
Analytics Data: Aggregated data on listing views, Business Profile visits, ad clicks, and user demographics, used to provide insights for Pro and Elite users.
Sell on Behalf Data: Item details (e.g., NTSA logbook, condition) and transaction records submitted for the Sell on Behalf service.

How We Collect Information

Directly from You: When you register, create listings, set up Business Profiles, run banner ads, use Sell on Behalf, or contact support.
Automatically: Through cookies, web beacons, and analytics tools that track your Platform usage. See our Cookie Policy for details.
From Third Parties: From payment processors, advertising networks (e.g., Google AdSense), or analytics providers to support services and ad delivery.

How We Use Your Information
We use your information to:

Provide and personalize Platform services, such as displaying listings, managing Business Profiles, and running banner ads.
Process secure payments for User Group plans, premium features, banner ads, and Sell on Behalf services.
Analyze usage to improve Platform functionality, user experience, and analytics reports (e.g., for Pro/Elite users).
Communicate with you about account updates, listing statuses, support inquiries, or promotional offers (with your consent).
Facilitate transactions and buyer-seller interactions, including through Sell on Behalf.
Comply with legal obligations, such as responding to lawful requests or resolving disputes.
Prevent fraud, enforce policies, and protect the Platform’s integrity.

How We Share Your Information
We may share your information as follows:

Service Providers: With trusted third parties (e.g., payment processors, hosting providers, analytics tools) to support Platform operations, subject to strict confidentiality agreements.
Other Users: Listing details (e.g., car photos, descriptions) and Business Profile information (e.g., contact details, logos) are publicly visible to facilitate transactions.
Third-Party Advertisers: Anonymized data (e.g., browsing behavior) is shared with advertising networks (e.g., Google AdSense) to deliver relevant banner ads or third-party ads.
Legal Authorities: When required by Kenyan law, court orders, or to protect Autofiti’s rights, safety, or property.
Business Transfers: In the event of a merger, acquisition, or sale, your information may be transferred with appropriate safeguards.
We do not sell your personal information to third parties for marketing purposes.

Cookies and Tracking Technologies
We use cookies to enhance functionality, track usage, and deliver personalized ads. For example, cookies support login sessions, save Business Profile preferences, and optimize banner ad performance. You can manage cookie preferences through our consent tool or browser settings. See our Cookie Policy for details.

Data Security
We implement reasonable security measures, such as encryption and access controls, to protect your information. However, no system is completely secure, and users assume some risk of data breaches or unauthorized access, as outlined in our Disclaimer. Report security concerns to [email protected] immediately.

Your Data Protection Rights
Under the Data Protection Act 2019, you have the right to:

Access: Request a copy of your personal information.
Correct: Update inaccurate or incomplete data.
Delete: Request deletion of your data, subject to legal or operational requirements.
Object: Oppose certain data processing, such as for marketing purposes.
Restrict: Limit how we process your data in specific cases.
Portability: Request your data in a structured, portable format.
To exercise these rights, contact [email protected] with your request. We will respond within 30 days, as required by law.

Data Retention

We retain personal information while your account is active or as needed to provide services, such as maintaining listings, Business Profiles, or Sell on Behalf records.
Analytics and usage data may be retained in anonymized form for longer periods to improve Platform performance.
Payment and transaction data is kept for legal compliance (e.g., tax records) as required by Kenyan law.
You may request data deletion, subject to our retention obligations.

Third-Party Links and Services
The Platform may include links to third-party websites or integrate third-party services (e.g., Google Analytics, payment gateways). We are not responsible for their privacy practices or content. Review their policies before sharing information.

Children’s Privacy
The Platform is intended for users aged 18 and older. We do not knowingly collect personal information from minors. If you believe we have such data, contact [email protected] to have it removed.

International Data Transfers
Some service providers may process data outside Kenya. We ensure appropriate safeguards, such as contractual agreements, to comply with the Data Protection Act 2019 and protect your information.

Changes to This Policy
We may update this Privacy Policy to reflect changes in our services, technologies, or legal requirements. Updates will be posted on the Platform and effective upon posting. Continued use of the Platform constitutes acceptance of the updated policy.

Email: [email protected]

Do you have more questions? Contact us